A fundament for future business


Makoto Inoue, President of Kyokuyo Co., Ltd.

You don’t need to be on land to saw off the branch you’re sitting on. Emptying the ocean for fish will be the end of the seafood industry. President Makoto Inoue of Kyokuyo Co., Ltd. understands that

Background: SeaBOS is unique because it is the first time ten of the world’s largest seafood companies collaborate with science to implement a joint vision to develop more sustainable seafood production and improved ocean health. But what convinced each of these companies to join the initiative and what do they ultimately hope to achieve with it? We asked the CEOs from each company to share their vision and ambitions about SeaBOS and the future of their industry.

When researchers from the Stockholm Resilience Centre first met with the CEOs of some of the world’s biggest seafood companies their message was clear: unless you become better stewards of the world’s marine resources you will be out of business soon.

This uncomfortable truth may not have come as a complete surprise to them, but when the warning is based on solid science, their reaction was equally clear: we need to act, and we need to do it together.

Leadership and deal-making

From his offices in Tokyo, President Inoue oversees a company that employs some 2200 people across a network of more than 15 factories located in Japan and Thailand. It is a daily exercise in leadership and pragmatic deal-making.

But President Inoue is clear on one thing: a healthy seafood industry relies entirely on healthy oceans. Without that we have nothing.

That’s where SeaBOS comes in. It represents over 10 % of the world’s seafood production and comprises over 600 subsidiary companies.

By joining forces with nine of the world’s other most powerful seafood companies and some of the world’s most important sustainability scientists, they have a real opportunity to steer the whole industry onto a more sustainable trajectory, thereby keep their businesses running too.

Mutual respect

The work of SeaBOS is based on a set of ten commitments. They cover areas such as improved transparency, eliminating slavery, reduce the use of plastics and support novel initiatives and innovations for ocean stewardship.

But, President Inoue warns, for this to work there must be a fundamental respect for each other’s cultural and educational perspectives:

“We have several different cultural backgrounds and the way of thinking is different. When we discuss and make a communication as deeply as possible, we should select a direction sensitive to the position and thinking of others.”

This vision is not restricted to dealings within SeaBOS alone, but should be applied across the complex body of supply chains and distribution lines. The UN’s global promise to “Leave no one behind” can be applied to the seafood industry as well, including Kyokuyo’s employees.

“Our responsibility is to develop our business in a way that offers value to society. We have an opportunity to learn from each other and present science-based solutions that will better streamline efforts to make our business activities more sustainable,” he says.

Related content

Blending personal passion with collective learning

Why change is gonna come, Therese Log Bergjord, CEO of Skretting and Chair of SeaBOS

To succeed, alignment is crucial: Thiraphong Chansiri, President and CEO of Thai Union

An eye-opener and a changemaker: Dr. Myoung-Woo Lee, CEO of Dongwon Industries

Why change needs to start from within: Geir Mollvik, former CEO of Cermaq

Joining forces is better than trying to solve things alone: Shingo Hamada, President and CEO of Nippon Suisan Kaisha


SeaBOS featured in the Financial Times

July 6, 2023

Henrik Österblom, professor at Stockholm University and director of The Anthropocene Laboratory, and co-author of the publication Transnational Corporations as ‘Keystone A...


Seafood sector leaders urge government action to close the net on illegal fishing in the Pacific

May 15, 2023

Groups working with over 150 companies call for collective efforts in advance of the G7 Hiroshima Summit. 15 May 2023 – Each year, illegal, unreported, and unregulated (IU...


SeaBOS companies reaffirm their common purpose

April 18, 2023

SeaBOS companies have reaffirmed their commitment to work together towards ocean stewardship, and to demonstrate the positive and proactive role of seafood business leaders. All...


Thai Union CEO appointed Chair of the Board of Directors of SeaBOS

October 6, 2022

Thiraphong Chansiri succeeds Skretting CEO Therese Log Bergjord as Chair Thai Union Group PCL CEO Thiraphong Chansiri has been appointed Chair of the Board of Directors of the S...


SeaBOS launches first progress report – collaboration starting to generate results

June 29, 2022

On 29 June 2022, at the UN Ocean Conference in Portugal, SeaBOS launched its first progress report, following commitments made at the 2017 UN Ocean Conference Setting out to tac...


Report launch and where to find us during the 2022 UN Ocean Conference

June 25, 2022

All you need to know about the official launch and other SeaBOS engagements during the conference in Lisbon SeaBOS staff and colleagues from the member companies and science par...


SeaBOS members call for end to harmful subsidies

May 27, 2022

Initiative releases statement urging governments to “take all possible” steps to phase out subsidies that remain a barrier to sustainable industry transformation In a joint stat...


SeaBOS welcomes new approaches to deal with risk of labour abuse and illegal fishing

April 5, 2022

New study demonstrates extent of labour abuse and illegal fishing risks among fishing fleets. Of more than 750 ports assessed around the world, nearly half are associated&n...


Joining forces is better than trying to solve things alone

April 5, 2022

Shingo Hamada, President and CEO of Nippon Suisan Kaisha, reflects on why SeaBOS is important for the future of the seafood industry SeaBOS is unique because it is the first tim...


Wenche Grønbrekk joins SeaBOS as Director of Strategy, Partnerships, and External Relations

January 17, 2022

After 7 years in Cermaq, Wenche Grønbrekk is now taking on a larger responsibility for ocean stewardship, joining SeaBOS as Director of Strategy, Partnerships, and External Rela...


Sustainable seafood and SeaBOS on the agenda at COP26

November 9, 2021

In a panel organised by UN Global Compact’s Ocean Stewardship Coalition, SeaBOS members Cermaq and Mowi highlighted the importance of sustainable seafood production and science-...


SeaBOS members ramp up efforts to transform the seafood sector

October 26, 2021

SeaBOS members agreed during its annual CEO meeting to continue activities designed to eliminate Illegal, Unreported and Unregulated (IUU) fishing and forced labour throughout t...


Global seafood coalition applauds Japanese government on actions to eliminate IUU fishing; calls for further collaboration between industry and governments

April 14, 2021

Seafood Business for Ocean Stewardship (SeaBOS), the Global Tuna Alliance (GTA), and the International Seafood Sustainability Foundation (ISSF), a coalition consisting of more t...


“Nowhere to land, nowhere to sell” Seafood sector giants focus action on closing ports and supply chains to illegal fishing

February 16, 2021

Five of the most influential industry and multi-stakeholder platforms in the seafood sector have released a joint statement calling for action to combat the scourge of illegal, ...


CEOs of world’s leading seafood companies commit to time-bound goals for a healthy ocean

December 8, 2020

For the first time in the history of seafood production, ten of the largest seafood companies in the world have committed to a set of time-bound and measurable goals that will e...


SeaBOS calls on governments to support boat crews and ocean workers

September 23, 2020

SeaBOS, comprising CEOs from ten of the world’s largest seafood businesses, calls on governments to urgently address the critical humanitarian, safety and economic crisis in the...


SeaBOS to support the UN Global Compact’s work on ocean health

January 7, 2020

The Seafood Business for Ocean Stewardship (SeaBOS) will support the UN Global Compact Action Platform for Sustainable Ocean Business to accelerate progress on ocean health and ...


Fourth meeting between world’s largest seafood companies towards ocean stewardship

September 10, 2019

The Seafood Business for Ocean Stewardship concluded their meeting last week in Phuket, Thailand. This was the fourth keystone dialogue since the start of SeaBOS in 2016 at the ...


Global initiative on ocean sustainability appoints Martin Exel as new managing director

July 1, 2019

Announcement part of next phase of the Seafood Business for Ocean Stewardship (SeaBOS), a joint initiative between the world’s largest commercial seafood companies and science t...